#Don’tGoViral campaign

We partnered with UNESCO and launched the #Don’tGoViral campaign to address the problem of misinformation on the African continent. Working together with musicians and artists like Bobby Wine (Member of Parliament in Uganda), Youssou Ndour (Former Minister of Tourism of Senegal) and Didier Awadi (Rapper from Senegal) #Don’tGoViral went viral quickly, soliciting applications from artists throughout the continent, and reaching 200 million people in less than 6 weeks via TV, Radio and online.